| Tekijä: | Baysinger, B. D. Lamb, C. W. Jr. |
| Otsikko: | A consumer welfare standard for FTC case selection. |
| Lehti: | Business Topics
1981 : WINTER, VOL. 29:1, p. 58-64 |
| Asiasana: | STANDARDS ADVERTISING EFFECTIVENESS CASE STUDIES CONSUMER PROTECTION |
| Kieli: | eng |
| Tiivistelmä: |
SCIMA