Tekijä: | Baysinger, B. D. Lamb, C. W. Jr. |
Otsikko: | A consumer welfare standard for FTC case selection. |
Lehti: | Business Topics
1981 : WINTER, VOL. 29:1, p. 58-64 |
Asiasana: | STANDARDS ADVERTISING EFFECTIVENESS CASE STUDIES CONSUMER PROTECTION |
Kieli: | eng |
Tiivistelmä: |
SCIMA