Tekijä: | Dolan, R. J. Jeuland, A. P. |
Otsikko: | Experience curves and dynamic demand models: implications for optimal pricing strategies. |
Lehti: | Journal of Marketing
1981 : WINTER, VOL. 45:1, p. 52-73 |
Asiasana: | MARKETING MODELS PRICING |
Kieli: | eng |
Tiivistelmä: |
SCIMA