| Tekijä: | Margolis, B. |
| Otsikko: | El marketing directo: un reto mundial |
| Lehti: | Harvard-Deusto Marketing & Ventas
1996 : NOV-DIC, 17,p.36-39 |
| Asiasana: | ADVERTISING MARKETING STRATEGY DIRECT SELLING INTERNATIONAL MARKETING |
| Kieli: | spa |
| Tiivistelmä: |
SCIMA