| Tekijä: | Soldow, G. F. Principe, V. |
| Otsikko: | Response to commercials as a function of program context. |
| Lehti: | Journal of Advertising Research
1981 : APR, VOL. 21:2, p. 59-65 |
| Asiasana: | TELEVISION ADVERTISING ADVERTISING EFFECTIVENESS |
| Kieli: | eng |
| Tiivistelmä: |
SCIMA