Tekijä: | Stern, B. L. Krugman, D. M. Resnik, A. |
Otsikko: | Magazine advertising: an analysis of its information content. |
Lehti: | Journal of Advertising Research
1981 : APR, VOL. 21:2, p. 39-44 |
Asiasana: | ADVERTISING INFORMATION SYSTEMS |
Kieli: | eng |
Tiivistelmä: |
SCIMA