| Tekijä: | Stern, B. L. Krugman, D. M. Resnik, A. |
| Otsikko: | Magazine advertising: an analysis of its information content. |
| Lehti: | Journal of Advertising Research
1981 : APR, VOL. 21:2, p. 39-44 |
| Asiasana: | ADVERTISING INFORMATION SYSTEMS |
| Kieli: | eng |
| Tiivistelmä: |
SCIMA