| Tekijä: | Javalgi, R. |
| Otsikko: | The international marketing literature: topics, trends, and contributions |
| Lehti: | Journal of Teaching in International Business
1997 : VOL. 8:3, p. 21-44 |
| Asiasana: | TEACHING METHODS INTERNATIONAL BUSINESS GERMANY |
| Kieli: | eng |
| Tiivistelmä: | This study examines the international marketing literature published during the period 1987-1993. Twenty journals, which publish international marketing articles on a variety of topics, were reviewed, yielding 1,645 articles with an international marketing perspective. Classification of the articles on the basis of subject content yielded twenty- four distinct topic categories. Topical trends and frequent contributors in the international marketing literature are identified and implications for future research are discussed. |
SCIMA