| Tekijä: | Nault, B. Vandenbosch, M. |
| Otsikko: | Eating your own lunch: protection through through preemption |
| Lehti: | Organization Science
1996 : JUN, VOL. 7:3, p. 342-358 |
| Asiasana: | MANAGEMENT ORGANIZATIONS ECONOMICS |
| Kieli: | eng |
| Tiivistelmä: | Recent discussions of management practices among successful high-technology companies suggest that one key strategy for success is to "eat your own lunch before someone else does". The implication is that in intensely competitive, or hypercompetitive, markets, firms with a leading position should aggressively cannibalize their own current advantages with next-generation advantages before competitors step in to steal the market. Given the pace of technological and other types of change, such strategy often requires creating next-generation advantages while the current advantages are still profitable. |
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