| Tekijä: | Bull, N. Oxley, M. |
| Otsikko: | The search for focus - brand values across Europe |
| Lehti: | Marketing and Research Today
1996 : NOV, VOL. 24:4, p. 239-246 |
| Asiasana: | BRANDS CAR INDUSTRY CONSUMER RESEARCH |
| Kieli: | eng |
| Tiivistelmä: |
SCIMA
| Tekijä: | Bull, N. Oxley, M. |
| Otsikko: | The search for focus - brand values across Europe |
| Lehti: | Marketing and Research Today
1996 : NOV, VOL. 24:4, p. 239-246 |
| Asiasana: | BRANDS CAR INDUSTRY CONSUMER RESEARCH |
| Kieli: | eng |
| Tiivistelmä: |