| Tekijä: | Phillips, H. |
| Otsikko: | Perception, selectivity and decision making at the point of sale |
| Lehti: | International Review of Retail, Distribution and Consumer Research
1997 : JAN, VOL. 7:1, p. 79-90 |
| Asiasana: | RETAILING PERCEPTION DECISION MAKING |
| Kieli: | eng |
| Tiivistelmä: | This article develops the concept of selectivity in customers' perception of the point of sale to include the marshalling or organization of stimuli prior to the decision-making process. It is argued that this selective marshalling is necessary to accommodate to the distinctly limited attention span available for decision making. It is suggested that a number of distinct approaches may be used to this end and three candidates are discussed in detail. |
SCIMA