| Tekijä: | Tan, Kunzhi |
| Otsikko: | Brandname strategy and entrepreneurs' structural thinking (original in Chinese) |
| Lehti: | Journal of Sun Yatsen University (c)
1997 : 3, p.36-40 |
| Asiasana: | BRANDS STRATEGIC MANAGEMENT MANAGERS MANAGEMENT IDEOLOGY |
| Kieli: | chi |
| Tiivistelmä: | If an enterprises wants to enhance its overall competitiveness, it must foster the "awareness of quality goods" and establish brandname strategy. However, the structural thinking is a new mode of thought entrepreneur should have. The structural thinking is a way of thinking which stresses understanding objective things from an angle of the structure of a system and look for the optimal structure, thus obtaining the optimal system efficiency. It has three features--entirety, orderliness and adverse direction. This paper explores the use of the three features in formulating brandname strategy. |
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