Tekijä: | Gilmore, J. H. Pine, B. J. |
Otsikko: | Beyond goods and services. Staging experiences and guiding transformations |
Lehti: | Strategy and Leadership
1997 : MAY-JUN, VOL. 25:3, p. 11-18 |
Asiasana: | |
Vapaa asiasana: | MARKETINGSTRATEGIE, KONKURRENZ, UNTERNEHMENSSTRATEGIE |
Kieli: | eng |
Tiivistelmä: | Could it be that our long-held concepts of products, markets, and processes are keeping us from setting new sources of value? The authors propose that beyond the world of goods and services lies a world of customer experiences and transformation, a world that offers many opportunities for creating new economic offerings. |
SCIMA