| Tekijä: | Aulakh, P. Kotabe, M. |
| Otsikko: | Antecedents and performance implications of channel integration in foreign markets |
| Lehti: | Journal of International Business Studies
1997 : FIRST QUARTER, VOL. 28:1, p. 145-175 |
| Asiasana: | MARKETS ECONOMICS COMMUNISM |
| Kieli: | eng |
| Tiivistelmä: | This study enhances our understanding of channel integration in foreign markets on two fronts. First, the eclectic approach to foreign entry mode, proposed by Hill, Hwang and Kim (1990) and Kim and Hwang (1992), is used to examine ytansaction-specific, organizational capability and strategic factors that influence channel choices in foreign markets. Empirical results based on a survey of U.S. firms support the combined relevance of these factors in predicting the degree of channel integration. |
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