| Tekijä: | Howard, E. |
| Otsikko: | The management of shopping centres: conflict or collaboration? |
| Lehti: | International Review of Retail, Distribution and Consumer Research
1997 : JUL, VOL. 7:3, p. 263-285 |
| Asiasana: | RETAILING MARKETING MANAGEMENT |
| Kieli: | eng |
| Tiivistelmä: | Purpose-built shopping centers are now an important element of urban structures and retailing. As the shopping center industry matures it faces questions about how shopping centers should be managed. There is a tension between retailers' need to compete and the need to exploit the cumulative attraction which exists in a shopping center. Partnership approaches to business relationships are being developed in many industries, but in the UK shopping centre industry institutional factors make collaborative management difficult. |
SCIMA