| Tekijä: | Kaynak, E. Mitchell, L. A. |
| Otsikko: | Analysis of marketing strategies used in diverse cultures. |
| Lehti: | Journal of Advertising Research
1981 : JUN, VOL. 21:3, p. 25-32 |
| Asiasana: | TURKEY UNITED KINGDOM CANADA COMMUNICATION INTERNATIONAL MARKETING |
| Kieli: | eng |
| Tiivistelmä: |
SCIMA