Tekijä: | Ostle, G. V. Ryans, J. K. |
Otsikko: | Techniques for measuring advertising effectiveness. |
Lehti: | Journal of Advertising Research
1981 : JUN, VOL. 21:3, p. 19-22 |
Asiasana: | ADVERTISING EFFECTIVENESS INDUSTRIAL ADVERTISING |
Kieli: | eng |
Tiivistelmä: |
SCIMA