| Tekijä: | Andersen, C. Nielsen, S. O. |
| Otsikko: | Heavy-medium-light users: sufficient for segmentation? |
| Lehti: | European Research
1981 : JUL, VOL. 9:3, p. 91-100 |
| Asiasana: | CLUSTER ANALYSIS COSMETICS INDUSTRY FACTOR ANALYSIS MARKET SEGMENTATION MEDIA SELECTION |
| Kieli: | eng |
| Tiivistelmä: |
SCIMA