| Tekijä: | Hanna, J. Millar, R. |
| Otsikko: | Promoting tourism on the Internet |
| Lehti: | Tourism Management
1997 : NOV, VOL. 18:7, p. 469-470 |
| Asiasana: | TOURISM MANAGEMENT INTERNET |
| Kieli: | eng |
| Tiivistelmä: | This research note presents the lessons learnt from the development of a prototype tourist information service developed for a tourist board using the world-wide web. The lessons discussed fall into three main categories, namely: page design; managerial issues; and information content. Finally conclusions are drawn and suggestions made for further work. With the continuing growth of the Internet and, in particular, the world-wide web, there now exists a new marketing potential for tourist regions. |
SCIMA