Tekijä: | Mitchell, A. A. Olson, J. C. |
Otsikko: | Are product attribute beliefs the only mediator of advertising effects on brand attitude? |
Lehti: | Journal of Marketing Research
1981 : AUG, VOL. 18:3, p. 318-332 |
Asiasana: | ADVERTISING EFFECTIVENESS BRANDS CONSUMER ATTITUDES |
Kieli: | eng |
Tiivistelmä: |
SCIMA