Tekijä: | Munk, N. |
Otsikko: | Gap gets it |
Lehti: | Fortune
1998 : AUG. 3, VOL. 138:3, p. 44-54 |
Asiasana: | BRANDS CLOTHING INDUSTRY MANAGERS |
Kieli: | eng |
Tiivistelmä: | Mickey Drexler is turning the apparel chain into a global brand. He wants buying a Gap T-shirt to be like buying a quart of milk. But is this business a slave to fashion ? |
SCIMA