| Tekijä: | Farley, J. U. Tapiero, C. S. |
| Otsikko: | Using an uncertainty model to assess sales response to advertising. |
| Lehti: | Decision Sciences
1981 : JUL, VOL. 12:3, p. 441-455 |
| Asiasana: | SALES MANAGEMENT STOCHASTIC PROCESSES ADVERTISING EFFECTIVENESS MAIL ORDER SELLING PROBABILITY |
| Kieli: | eng |
| Tiivistelmä: |
SCIMA