| Tekijä: | |
| Otsikko: | Adspend in the Americas - a tale of two regions |
| Lehti: | International Journal of Advertising
1998 : VOL. 17:3, p. 393-398 |
| Asiasana: | ADVERTISING MARKETS MARKET FORECASTING NORTH AMERICA LATIN AMERICA |
| Kieli: | eng |
| Tiivistelmä: | The US market dominates advertising in the Americas. The other markets in the region, except Canada, are much less developed bu growing at a faster rate. TV is the dominant medium in the developing markets, and a reflection of lower levels of literacy. The media mix is more balanced in North America. |
SCIMA