Tekijä:Morgan, R.
Otsikko:Exporting problems of industrial manufacturers
Lehti:Industrial Marketing Management
1998 : MAR, VOL. 27:2, p. 161-176
Asiasana:EXPORTING
INDUSTRIES
MANUFACTURING
Kieli:eng
Tiivistelmä:This article presents an empirical investigation of the problems experienced by small and medium-sized U.K. industrial manufacturers in conducting their export trading activities with overseas customers. The hypothesis examined is that the strength of perceived exporting problems is inversely related to the export intensity of firms. Data were generated from 254 firms responding to a battery of exporting problem items.
SCIMA tietueen numero: 178224
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