| Tekijä: | Gershoff, A. West, P. |
| Otsikko: | Using a community of knowledge to build intelligent agents |
| Lehti: | Marketing Letters
1998 : FEB, VOL. 9:1, p. 79-92 |
| Asiasana: | MARKETING CONSUMERS PREFERENCES |
| Kieli: | eng |
| Tiivistelmä: | The modeling of individual consumer preference can be aided by incorporating others' opinions which contain information above and beyond identified product attributes. The value of others' opinions is tested using two empirical data sets. The results indicate that incorporating others' opinions into an attribute-based model can reduce systematic error and increase predictive accuracy by serving as a proxy for missing information. |
SCIMA