| Tekijä: | Lings, I.N. Brooks, R.F. |
| Otsikko: | Implementing and measuring the effectiveness of internal marketing |
| Lehti: | Journal of Marketing Management
1998 : APR, VOL. 14:4, p. 325-351 |
| Asiasana: | INTERNAL MARKETING |
| Kieli: | eng |
| Tiivistelmä: |
SCIMA
| Tekijä: | Lings, I.N. Brooks, R.F. |
| Otsikko: | Implementing and measuring the effectiveness of internal marketing |
| Lehti: | Journal of Marketing Management
1998 : APR, VOL. 14:4, p. 325-351 |
| Asiasana: | INTERNAL MARKETING |
| Kieli: | eng |
| Tiivistelmä: |