Tekijä: | Saren, M. Tzokas, N. |
Otsikko: | The nature of the product in market relationships: a pluri-signified product concept |
Lehti: | Journal of Marketing Management
1998 : APR, VOL. 14:5, p. 445-464 |
Asiasana: | PRODUCT MARKETING RELATIONSHIP MARKETING |
Kieli: | eng |
Tiivistelmä: |
SCIMA