| Tekijä: | Smykay, E. W. Higby, M. A. |
| Otsikko: | Shifting shoals in marketing channels: the MIDAS approach to channel analysis. |
| Lehti: | Management Review
1981 : JUL, VOL. 70:7, p. 15-25 |
| Asiasana: | MARKETING CHANNELS |
| Kieli: | eng |
| Tiivistelmä: |
SCIMA
| Tekijä: | Smykay, E. W. Higby, M. A. |
| Otsikko: | Shifting shoals in marketing channels: the MIDAS approach to channel analysis. |
| Lehti: | Management Review
1981 : JUL, VOL. 70:7, p. 15-25 |
| Asiasana: | MARKETING CHANNELS |
| Kieli: | eng |
| Tiivistelmä: |