| Tekijä: | Weber, E. |
| Otsikko: | Cross-cultural differences in risk perception, but cross-cultural similarities in attitudes towards perceived risk |
| Lehti: | Management Science
1998 : SEP, VOL. 44:9, p. 1205-1217 |
| Asiasana: | MANAGEMENT ATTITUDES RISK |
| Kieli: | eng |
| Tiivistelmä: | In this study, respondents from the P.R.C., U.S.A., Germany and Poland were found to differ in risk preference, as measured by buying prices for risky financial options. Chinese respondents were significantly less risk-averse in their pricing than Americans when risk preference was assessed in the traditional expected-utility framework. However, these apparent differences in risk preference were associated primarily with cultural differences in the perception of the risk of the financial options rather than with cultural differences in attitude toward s perceived risk. |
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