| Tekijä: | Dwyer, R. F. Evans, J. R. |
| Otsikko: | A branch and bound algorithm for the list selection problem in direct mail advertising. |
| Lehti: | Management Science
1981 : JUN, VOL. 27:6, p. 658-667 |
| Asiasana: | DIRECT MAIL INTEGER PROGRAMMING MEDIA SELECTION |
| Kieli: | eng |
| Tiivistelmä: |
SCIMA