Tekijä: | Lawrence, R. J. |
Otsikko: | Comment on "modeling consumer purchase events : a reply to lawrence". |
Lehti: | Journal of Marketing Research
1981 : NOV, VOL. 18:4, p. 470-472 |
Asiasana: | MARKETING MODELS PURCHASING |
Kieli: | eng |
Tiivistelmä: |
SCIMA
Tekijä: | Lawrence, R. J. |
Otsikko: | Comment on "modeling consumer purchase events : a reply to lawrence". |
Lehti: | Journal of Marketing Research
1981 : NOV, VOL. 18:4, p. 470-472 |
Asiasana: | MARKETING MODELS PURCHASING |
Kieli: | eng |
Tiivistelmä: |