Tekijä: | Lin, C. A. |
Otsikko: | Online-service adoption likelihood |
Lehti: | Journal of Advertising Research
1999 : APR, VOL. 39:2, p. 79-89 |
Asiasana: | INTERNET MOTIVATION MEDIA RESEARCH |
Kieli: | eng |
Tiivistelmä: | This study investigates the relations between perceived television use and online access motives among those who do not presently subscribe to a commercial online service and how these relations influence the likelihood of online services adoption. |
SCIMA