Tekijä: | Fornell, C. Menko, R. D. |
Otsikko: | Problem analysis: a consumer-based methodology for the discovery of new product ideas. |
Lehti: | European Journal of Marketing
1981 : VOL. 15:5, p. 61-72 |
Asiasana: | CONSUMER DEMAND NEW PRODUCTS PROBLEM SOLVING PRODUCT DEVELOPMENT |
Kieli: | eng |
Tiivistelmä: |
SCIMA