| Tekijä: | Siguaw, J. A. Enz, C. A. |
| Otsikko: | Best practices in marketing. |
| Lehti: | Cornell Hotel and Restaurant Administration Quarterly
1999 : OCT, VOL. 40:5, p. 31-43 |
| Asiasana: | Hotel and catering industry Marketing Market research |
| Kieli: | eng |
| Tiivistelmä: | The article presents 20 ways to focus more closely on satisfying hotel guests - thereby making more money for the property. |
SCIMA