Tekijä: | Rao, V. R. Winter, F. W. |
Otsikko: | A bayesian approach to test market selection. |
Lehti: | Management Science
1981 : Dec, Vol. 27:12, p. 1351-1369 |
Asiasana: | TEST MARKETING BAYESIAN STATISTICS |
Kieli: | eng |
Tiivistelmä: |
SCIMA
Tekijä: | Rao, V. R. Winter, F. W. |
Otsikko: | A bayesian approach to test market selection. |
Lehti: | Management Science
1981 : Dec, Vol. 27:12, p. 1351-1369 |
Asiasana: | TEST MARKETING BAYESIAN STATISTICS |
Kieli: | eng |
Tiivistelmä: |