| Tekijä: | Olson, J. C. Dover, P. A. |
| Otsikko: | Cognitive effects of deceptive advertising. |
| Lehti: | Journal of Marketing Research
1978 : 1 FEB VOL.15 p.29-38 |
| Asiasana: | ADVERTISING EFFECTIVENESS |
| Kieli: | eng |
| Tiivistelmä: |
SCIMA
| Tekijä: | Olson, J. C. Dover, P. A. |
| Otsikko: | Cognitive effects of deceptive advertising. |
| Lehti: | Journal of Marketing Research
1978 : 1 FEB VOL.15 p.29-38 |
| Asiasana: | ADVERTISING EFFECTIVENESS |
| Kieli: | eng |
| Tiivistelmä: |