| Tekijä: | Greenbank, P. |
| Otsikko: | The pricing decision in the micro-business: a study of accountants, builders and printers |
| Lehti: | International Small Business Journal
1999 : APR-JUN, VOL. 17:3, p. 60-73 |
| Asiasana: | SMALL BUSINESS PRICING ACCOUNTANTS |
| Kieli: | eng |
| Tiivistelmä: | This paper is based on research involving 55 semi-structured interviews with owner-managers of micro-businesses. The purpose of the study was to determine what factors owner-managers take into account when they are making their pricing decisions. Previous research suggests that both small and large-scale organisations predominantly adopt a cost-plus approach to pricing, making reference to the "market" when deciding on the level of mark-up. |
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