Tekijä: | DubĂ©, L. Renaghan, L. M. |
Otsikko: | Marketing your hotel to and through intermediaries; an overlooked best practices |
Lehti: | Cornell Hotel and Restaurant Administration Quarterly
2000 : FEB, VOL. 41:1, p. 73-83 |
Asiasana: | Hotel and catering industry Hotel management Travel agents Business travel Meetings Marketing channels |
Kieli: | eng |
Tiivistelmä: | As part of Cornell's broad-based survey of best practices in the U.S. lodging industry, researchers conducted a survey to discover the hotel attributes and pratices that create value for travel agents and meeting planners. |
SCIMA