Tekijä: | Degeratu, A. M. |
Otsikko: | Estimation bias in choice models with last choice feedback |
Lehti: | International Journal of Research in Marketing
1999 : DEC, VOL. 16:4, p. 285-306 |
Asiasana: | Estimation Methodology Brand choice Statistical methods Models |
Kieli: | eng |
Tiivistelmä: | This study compares two estimation methods for choice models with last choice feedback, using simulated and real data. |
SCIMA