| Tekijä: | Ross, H. L. |
| Otsikko: | Recall versus persuasion : an answer. |
| Lehti: | Journal of Advertising Research
1982 : FEB-MAR, VOL. 22:1, p. 13-16 |
| Asiasana: | TELEVISION ADVERTISING TEST MARKETING ADVERTISING RESEARCH |
| Kieli: | eng |
| Tiivistelmä: |
SCIMA
| Tekijä: | Ross, H. L. |
| Otsikko: | Recall versus persuasion : an answer. |
| Lehti: | Journal of Advertising Research
1982 : FEB-MAR, VOL. 22:1, p. 13-16 |
| Asiasana: | TELEVISION ADVERTISING TEST MARKETING ADVERTISING RESEARCH |
| Kieli: | eng |
| Tiivistelmä: |