| Tekijä: | Perkins, L.A. Thomas, K.M. Taylor, G.A. |
| Otsikko: | Advertising and recruitment: marketing to minorities |
| Lehti: | Psychology & Marketing
2000 : MAR, VOL. 17:3, p. 235-255 |
| Asiasana: | Advertising Minority groups Psychology Race relations Recruitment |
| Kieli: | eng |
| Tiivistelmä: | Growing diversity, increasing multinationalism, and a need to better understand minority consumers make recruiting minority professionals to the workplace exceedingly important. This study examines the influences of a frequently used tool in organizational recruitment, the recruitment advertisement. Specifically, this research examines the influence of the racial composition of employees portrayed in these advertisements on a diverse sample of job-seeker reactions. |
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