| Tekijä: | Degeratu, A.M. Rangaswamy, A. Wu, J. |
| Otsikko: | Consumer choice behavior in online and traditional supermarkets: The effects of brand name, price and other search attributes. |
| Lehti: | International Journal of Research in Marketing
2000 : MAR, VOL. 17:1, p. 55-78 |
| Asiasana: | Brand valuation Consumer behaviour Electronic shopping Prices |
| Kieli: | eng |
| Tiivistelmä: | Are brand names more valuable online or in traditional supermarkets? Does the increasing availability of comparative price information online make consumers more price-sensitive? The authors address these and related questions by first conceptualizing how different store environments can differentially affect consumer choices. They then use the liquid detergent, soft margarine spread and paper towel categories to test their hypotheses. |
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