| Tekijä: | Amaldoss, W. et al. |
| Otsikko: | Collaborating to compete |
| Lehti: | Marketing Science
2000 : SPRING, VOL. 19:2, p. 105-126 |
| Asiasana: | Competitor analysis Alliances Strategy Product development Game theory |
| Kieli: | eng |
| Tiivistelmä: | A game-theoretic model and experimental investigation of the effect of profit-sharing arrangement and type of alliance on resource-commitment decisions. |
SCIMA