Tekijä: | Bakos, Y. Brynjolfsson, E. |
Otsikko: | Bundling and competition on the internet |
Lehti: | Marketing Science
2000 : WINTER, VOL. 19:1, p. 63-82 |
Asiasana: | Pricing Competition Information Internet |
Kieli: | eng |
Tiivistelmä: | The internet has significantly reduced the marginal cost of producing and distributing digital information goods. It also coincides with the emergence of new competitive strategies such as large-scale bundling. |
SCIMA