Tekijä: | Matthyssens, P. Pauwels, P. |
Otsikko: | Uncovering international market-exit processes: a comparative case study |
Lehti: | Psychology & Marketing
2000 : AUG, VOL. 17:8, p. 697-719 |
Asiasana: | Strategy Decision making Comparative research |
Kieli: | eng |
Tiivistelmä: | The exploratory comparative case sstudy is considered a starting point towsrd middle-range theory building on the psychological phenomena and proceses that underlie and drive market-exit decision making and implementation. |
SCIMA