| Tekijä: | Inglis, P. |
| Otsikko: | Post-sale profitability |
| Lehti: | Executive agenda
2000 : VOL. 3:3, p. 46-53 |
| Asiasana: | Customers Service Companies Competitive advantage Methodology Strategy Success |
| Kieli: | eng |
| Tiivistelmä: | How does a company transform its service business from a cost center or weak performer into a valued source of competitive advantage? How can the potential of e-business information exchange transform your service capability? This article explains that the answer to both of these questions lies in 2-key steps. First, companies must create customer-focused service strategies that generate significant, incremental revenues and profits. Second, they must execute that strategy in a manner that boosts efficiency and improves long-term customer retention. |
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