Tekijä: | Byrnes N. (et al.) |
Otsikko: | Brands in a bind |
Lehti: | Business Week
2000 : AUG. 21-28, VOL. 3680:1010, p. 124-127 |
Asiasana: | Brands Consumers Products Marketing |
Kieli: | eng |
Tiivistelmä: | Many household brand names are hurting and taking a cue from high techs. |
SCIMA