| Tekijä: | Bearden, W. O. Shimp, T. A. |
| Otsikko: | The use extrinsic cues to facilitate product adoption. |
| Lehti: | Journal of Marketing Research
1982 : MAY, VOL. 19:2, p. 229-239 |
| Asiasana: | PRODUCT LIFE CYCLE NEW PRODUCTS |
| Kieli: | eng |
| Tiivistelmä: |
SCIMA
| Tekijä: | Bearden, W. O. Shimp, T. A. |
| Otsikko: | The use extrinsic cues to facilitate product adoption. |
| Lehti: | Journal of Marketing Research
1982 : MAY, VOL. 19:2, p. 229-239 |
| Asiasana: | PRODUCT LIFE CYCLE NEW PRODUCTS |
| Kieli: | eng |
| Tiivistelmä: |