| Tekijä: | Harmon, R. R. Coney, K. A. |
| Otsikko: | The persuasive effects of source credibility in buy and lease situations. |
| Lehti: | Journal of Marketing Research
1982 : MAY, VOL. 19:2, p. 255-268 |
| Asiasana: | BUYING COMMUNICATION LEASING |
| Kieli: | eng |
| Tiivistelmä: |
SCIMA