Tekijä: | Church, R. |
Otsikko: | Advertising consumer goods in nineteenth-century Britain: reinterpretations |
Lehti: | Economic History Review
2000 : NOV, VOL. 53:4, p. 621-645 |
Asiasana: | Advertising Economic history United Kingdom USA |
Kieli: | eng |
Tiivistelmä: | A survey of the theoretical and empirical literature which relates primarily to the history of advertising in the US provides a comparative context within which to interpret advertising in Britain in the nineteenth century. |
SCIMA