Tekijä: | Tuten, T.L. Urban, D.J. |
Otsikko: | An expanded model of business-to-business partnership formation and success |
Lehti: | Industrial Marketing Management
2001 : FEB, VOL. 30:2, p. 149-164 |
Asiasana: | BUSINESS-TO-BUSINESS PURCHASING RELATIONSHIP MARKETING |
Kieli: | eng |
Tiivistelmä: | Partnership success is predicated on relationship attributes, communication, and conflict resolution techniques. It is important to specify what factors are associated with the initial formation of the partnership. |
SCIMA