Tekijä: | Steenkamp, J-B. |
Otsikko: | Introduction to the special issue on marketing modeling on the threshold of the 21st century |
Lehti: | International Journal of Research in Marketing
2000 : SEP, VOL. 17:2-3, p. 99-104 |
Asiasana: | MARKETING MARKETING RESEARCH MODELS |
Kieli: | eng |
Tiivistelmä: | This editorial introduces the special issue on marketing modeling. |
SCIMA